Now this is pretty cool. A graffiti artist in New York has made a tag so big you can see it from space - all by using a GPS device to record a meticulously planned 46 mile, 8 day journey. The results spell out a message to his countrymen:
For more info, take a look at the sparse blog at www.areyouwatching.tv. It doesn't really give much away, but the slickness of it makes me suspect there's a brand involved somewhere. Personally, I hope I'm wrong. For a start, I'm not big on unbranded teasers campaigns; revealing there's a boring old brand behind something that seemed cool and genuine is inevitably a bit of a disappointment. More than that, though, it'd just cheer me up to know that there's people out there with the ingenuity and drive to go out and do this stuff, without any financial motivation.
Whichever way this story plays out, what it certainly signals - along with things like Radiohead's House of Cards video - is that data is not just a reporting tool, but a creative one as well. The sooner that we welcome information as another brush in our palettes, then the quicker we'll be able to use it to paint new and inspiring masterpieces for the brands we work on too.