It's no secret that I believe great marketing is born from a blend of information and imagination. Since I've gone a bit information-tastic recently, however, this week I thought I'd redress the balance with some pure imagination - creative stuff that I've found inspiring.
To start things off I thought I'd touch on the recent trend towards brands and their agencies going beyond traditional, scripted TV spots to organising and recording real-life “cultural events". Think T-Mobile’s Dance, Sony's Zoetrope or Burger King’s Whopper Freakout.
As we move deeper into an age of participation, this trend seems likely to continue. So what might be next? Well, I reckon it’s only a matter of time before one or two creative teams out there notice the amazing art that’s springing up on the streets of the world right now - and I thought I’d share some of it with you.
First, check out these amazing illusions that artist Edgar Mueller created on the streets of Dun Laoghaire, as part of Ireland’s Festival of World Cultures:
Next, we have the British “Pavement Picasso” Julian Beever.
And finally, Californian artist John Pugh, whose building wraps have passers by gaping in wonder.
At a time when everyone’s talking “engagement,” it’s great to see artists getting out there and playing with the public. Some brands have already started doing the same. The only question is, should yours be joining them?
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