Sex. Everyone's talking about it. And now, thanks to Twitter, quite of few of us are talking about it in public.
In today's society of gossip girls and boys, that's just the kind of chat we love to eavesdrop - and now, thanks to this neat little site, promoting Philips "sensual massagers" (vibrators to you and me), listening in on other people's sex lives is easier than ever.
The idea is simple: a clever little piece of programming grabs every tweet featuring the word "sex," then uses them to produce an interactive orgy of a word cloud, which you can browse through by theme - like birthday [sex], crazy [sex], kitchen [you get the picture].
For me, it's an engaging, relevant, smart, simple idea that should bring a bit of extra attention to Philips' sexy side, without contradicting their familiar, safe personality.
The lesson for marketers out there, however, is that the idea works because sex is interesting. I'm pretty sure that doing the same with "dishwasher" just isn't going to cut it...