Tonight I was part of a trio of ex-IPA Excellence Diploma coursemates who gathered to give the 2009-10 intake some tips on how they should approach their imminent final assignment - a weighty 7,000 word paper on their take on the future of the advertising industry.
Having been there, I know the guys have all worked damn hard to get this far, so I really hope they can muster the energy for one last push. If they can, not only will they have created something they can be proud of, but hopefully it'll help the rest of us to be a little better too.
This was my humble advice, to get them heading in the right direction:
Oh, and just in case you haven't seen it, here's what I did when I was in their shoes.