Tonight I was part of a trio of ex-IPA Excellence Diploma coursemates who gathered to give the 2009-10 intake some tips on how they should approach their imminent final assignment - a weighty 7,000 word paper on their take on the future of the advertising industry.
Having been there, I know the guys have all worked damn hard to get this far, so I really hope they can muster the energy for one last push. If they can, not only will they have created something they can be proud of, but hopefully it'll help the rest of us to be a little better too.
This was my humble advice, to get them heading in the right direction:
Matts Ipa Excellence Diploma Final Assignment Advice 100310
Oh, and just in case you haven't seen it, here's what I did when I was in their shoes.
Looks to be very soound advice Matt, how time flies, I can't believe the next wave are almost there now.
Posted by: Sam Roberts | March 11, 2010 at 07:29 AM
I know - crazy! Hope all's well with you dude. Still at Iris?
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