If you're going to learn new stuff, you have to look in new places. And one of the most interesting places around at the moment is the computer game industry - especially since it's become bigger than the music and film industries combined.
So, it's perhaps unsurprising that one of the best speeches I've seen for a long time should come from a video games conference. DICE (Design, Innovate, Communicate, Entertain) is held yearly in Las Vegas and this particular speech comes courtesy of Jesse Schell, games designer, Carnegie Mellon professor and ex-Disney imagineer.
Watch and learn why...
...Facebook knocked the gaming world on its ass last year
...Games companies are making millions by playing with our natural instincts
...Gaming is busting out of fantasy and into reality
...Authenticity rules, in a bubble of fake bullshit
...Avatar might actually have something profound to say after all
...Technology will continue to diverge, not converge
...Disposable technology could turn daily life into an RPG
...And why all that might just help you become a better human being
Makes you wonder what the true potential of Tesco Clubcard points is, hey?