With a $500m marketing budget, and an ad featuring an insanely catchy yeah-yeah-yeah-yeah-yeah-yeah-yeah-yeah song, you can't fail to have noticed the launch of the XBox Kinect.
What you might not have heard about, however, is the guys and girls who have been on a non-stop mission to hack the Kinect - digital revolutionaries trying to liberate the technology, so we're free to use it on other platforms. Underneath the surface, Kinect is about more than gaming, after all. It's about computers being able to read three dimensional movement and respond accordingly - and that's an idea with the power to change the world.
Well, it's only been five days since launch and the hackers can already claim their first startling, if rough and ready, development: 3D video capture.
I can only imagine the fun we're going to have with this...