New job + new flat = not much time to post recently, but here's a handy new tool I've been having a play with today: Google Ad Planner.
Google Ad Planner is designed to help you make ad campaigns online, as the name suggests, but it's also useful for general research into audiences and brands.
For instance, if I want to find out what aging, rich, British men look at online, I can just ask:
Or, if I want to know who visits Tesco.com, I can find that out too...
...not to mention what other sites they've visited and what keywords led them there.
It's a rich, versatile mine of information - and in typical Google style it's completely free. So what are you waiting for? Go play!